Corporate values have supplanted traditional religious values by hijacking the traditional method - brainwashing. For those wondering how to reduce their personal carbon footprint the fastest way possible, drinking the Kool-Aid is the most efficient method.
Consumer choice.
Ironically, but not surprisingly, those most accustomed to brainwashing are the ones who've been most susceptible to corporate indoctrination. What was once valued as altruism, honesty, compassion, gratitude and humility, has been swapped out for greed, gluttony, narcissism, non-stop lying, and arrogance. Religion is now a consumption good like everything else, not meant to make the world a better place, merely meant to make us feel better about the world falling apart in real-time. How many lives could have been saved had we been teaching people to think for themselves instead of placing their blind faith in conformity? How many souls?
Useful carbon refers to someone who has given themselves over to corporate euthanasia. What once was a 100 year life has now been dwindled down to a 50 year life in terms of quality life expectancy. Sure, some addicts may live longer than the corporate half-life, but they won't live well. Corporate addiction is rampant across social media, iphones, vaping, internet porn, video games, ultra-violence, junk food, alcohol; and let's not forget the most common and lethal addiction: monetary heroin, source of all asset bubbles. This soul-killing corporate monoculture is a black hole of humanity that does not discriminate. Sucking in as many souls as it can get and discarding them with a dead-end way of life.
The corporate apologists have done everything possible to deny these problems. Their efforts have been most successful with regard to the environment and global warming where it's impossible to prove the direct environmental impact of driving a mega SUV 100 miles each way to work. To them, global warming is a conspiracy theory invented by hysterics who enjoy riding their bike to work while believing the world is coming to an end. Biblical wildfires, droughts, floods are, for denialists, "within the normal trend" - A reassuring speed bump on a thousand year graph to gaze at while your house is floating down the river. Mass extinction, nothing to see here. There is no causal link between mankind killing off wildlife at an unprecedented rate and wildlife disappearing at an unprecedented rate.
You have to be a brain dead zombie to believe this shit, which is why they like it so much.
Where denial cuts closer to home literally, is their own homemade self-destruction by knife and fork. The efficient killing machine consisting of corporate junk food, opioids, and deathcare, now causing record fatalities and bankruptcies. All put down to "consumer choice". Not a problem, a feature. The "freedom" to self-destruct. So many ways to die, we never had it so good.
But the linchpin of the whole system, is the fraudulent economy, now running on money printing and record debt. The hunger games Powerball lottery known as the "American Dream" wherein all of the carbon profits are siphoned off to the Cayman Islands. Potemkin belief in this recurring nightmare leads to ever-increasing poverty and unhappiness, which can only be ameliorated through self-medication. It's a closed loop system: Brainwashing, consumption, addiction, debt accumulation, exploitation. Rinse and repeat. A system aided and abetted by serial asset bubbles, projecting the illusion of fake wealth just long enough to monetize another speculative frenzy. This Ponzi era has been a con man's paradise, with record low white collar prosecution. Fraud and criminality now "business as usual".
Breaking out of this death spiral is a personal choice to no longer be useful carbon. I call it "surthrival" - living zen in a dystopian world. Choosing reality over fantasy. In the zen way of life, less is more. Do not compare yourself to others: Nowadays people go to top schools to get a piece of paper not an education. Most graduate as indoctrinated drones. Education comes from observation, questioning, curiosity, and most importantly adherence to facts over opinions. Refuse to assimilate: Compete by being different. Question assumptions: the biggest lies are always embedded in the unquestioned assumptions. Eliminate liabilities: Realize most material assets are liabilities. Rent don't own: Everyone is renting anyways. Seek inner gratification, not external gratification. Breathe well: breath is the most vital bodily function, and the least conscious. Deepening and slowing the breath rate and pausing between breaths, tells the body and mind, everything is A-OK. Whether it is or not. Navy Seals call it "box breathing".
Be here now. Don't drink the Kool-Aid. And don't fall for any of the newfangled religions, such as the cult of the failed casino operator. He is instant gratification personified.